MALENY Dairies is inviting brides, brides to be or anyone who wants to get dolled up in a wedding dress to join in a world record attempt of the most girls in wedding dresses in one location in one day for a special Trash the Dress event.
Maleny Dairies general manager Kay Hollyoak said the idea came from a fake marketing exercise.
"The idea came about at a Mojo Marketing session where we were encouraged to create a hypothetical event with others sitting at our table," Ms Hollyoak said.
"What started as an exercise turned into reality.
"We have already had quite a few registrations, mainly from Brisbane, which has surprised me."
The event on October 21 will also celebrate Maleny Dairies' 10th anniversary and help raise funds for the charity Sunnykids, which supports and rehomes mothers and children who come from abusive homes.
Mrs Hollyoak said the mock brides could be as wild or mild as they liked.
"The day will be about empowering women and having a lot of fun," she said.
"We are giving women a chance to celebrate and let their hair down.
"Brides don't have to wreck the wedding dress if they don't want to.
"It can just be about getting some beautiful photos with their friends and family at the farm or getting dirty in the mud.
"We will have about 20 backdrops for the brides and their family and friends to take photos.
"There will be shots with the animals, on motorbikes, utes, a tractor, on a trampoline, in the mud and down the 70-metre waterslide."
Registration is $50 and that includes a 10 x 8 printed photograph.
WHAT: Trash the Dress record attempt and fundraiser
WHEN: October 21
WHERE: Maleny Dairies
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