TWO-time world champion Emma Carney, six-time Noosa winner Craig Walton and USM Events founder Garth Prowd are the inaugural inductees for the Noosa Tri Walk of Fame.
The trio received the honour at a special ceremony last night, in the 30th year of the event.
The race's finish line has received a facelift and now features the Walk of Fame.
It will showcase the event's history and the people who have made it such a success, with the names of the inductees sandblasted into the pavers.
Carney won the first of her two Noosa titles in 1997 in a course record time of 1:54:22. That mark is yet to be bettered.
The Melbourne-based mother-of-one - who was forced to retire from the sport in 2004 after a heart attack - dominated triathlon globally for years.
She captured a staggering 12 straight ITU World Cup wins between 1995-97 and won the world championship in '94 and '97.
"Given the history of this race with so many champions, I've never had an honour like this given to me during my entire career. Noosa is very, very special," she said.
Walton, Triathlon Australia's head coach, was the sport's most dominant swim-biker when he won his first Noosa title in 1997.
Like Carney, he set the men's race record (1:44:13) that year.
It, too, still stands.
"Being inducted into the Walk of Fame is one of the biggest honours of my sporting career," he said.
Prowd is the event's godfather.
After competing in the first Noosa Triathlon in 1983, he was the driving force behind turning the event into the multi-sport and entertainment festival it is today.
"To get the event to this stage is really a culmination of a lot of hard work by a lot of people," he said.