A WOMAN has become the 17th person to die on Sunshine Coast roads after a head-on crash at Castaways Beach yesterday.
The two-vehicle crash occurred on David Low Way about 9am.
The latest death brings the region's road toll to one above the total for the whole of last year.
Sunshine Coast Police chief Superintendent Terry Borland said the death was a tragedy and urged all road users to be aware of their surroundings.
"We need to be prepared for the unexpected and be aware of what is going on around us when on the road," he said.
"Another death on Sunshine Coast roads is terrible news and it seems to be happening too often this year."
Of the 17 deaths, 11 have been from motorcycle crashes and two were pedestrians.
Queensland's total number of road deaths has surpassed last year's toll by 10 to 140.
Supt Borland said wet roads and rainy conditions had been blamed for recent road accidents.
"The fact is that cars do not handle as well in the wet as they do in dry conditions, and sadly most drivers don't drive to suit the conditions," he said.
"Drivers need to drive appropriately and understand that no matter how well you can drive, you can still become unstuck in slippery conditions."
He said police were conducting a number of traffic operations in an effort to reduce the road toll.