TAKE 31-degree heat, add the start of a weekend and it equals money in the pocket.
It is a simple equation, but one that brought smiles to the faces of tourism operators yesterday as thousands of daytrippers headed for the Sunshine Coast to take advantage of the unseasonably hot day.
After a September holiday period described as one of the best in years, accommodation providers, food outlets and retailers were reaping the benefits yesterday of brilliant spring weather.
The weather bureau had promised a hot day and that was exactly what we got, the mercury climbing to 31
And with it came the daytrippers - thousands of visitors from Brisbane, Gympie and inland centres - who awoke to a glorious day and made a spur-of-the-moment decision to "head to the beach".
Among the smiling faces was Hannah Sullivan, from Mooloolaba's Newport Resort, who was busy dealing with an influx of visitors yesterday morning.
"We were fully booked this weekend and we have been the last three weekends in a row," she said. "We've had a lot of people walking in this morning to see if they can stay a night, but we've had to turn them away because we're all booked out.
"We generally find people have been booking a few days before the weekend when they see a good weather forecast coming up."
At Noosa, Hastings Street Association president Jim Berardo said daytrippers were making a real difference to business this year.
"A lot of visitors have been making last-minute decisions when they wake up and see the weather in the morning," he said. "October is traditionally the second-highest time of visitors for the Coast, so it's great being treated with some good weather."
The early summer is expected to last through until tomorrow afternoon, before temperatures cool down on Tuesday.
But Weatherzone meteorologist Ben Domensino said it would not be too long
before the region heated up again (see above story).
The weather bureau has forecast the mercury to hit 34 degrees today, but there is the possibility of afternoon thunderstorms.